The giant search engine Google is ambitious to put 20 million Indian small and medium businesses (SMBs) on internet by 2017 through its mobile app named Google My Business (GMB), Rajan Anandan, VP and Managing Director, Google South East Asia and India told reporters on May 26, 2015.
If we look at the figures, there are around 51 million Small and Medium Businesses (SMBs) in India. However, less than 3 million (5-6%) are currently online. Google targets to bring 20 million (40% of) small and medium businesses (SMBs) online in next two years. This target to be achieved with Google My Business (GMB) App. The GMB app is developed to support small and medium businesses (SMBs) create and manage their business information on internet across the Google platform in English and Hindi for free, there is not any requirement to invest in a website or a domain.
Rajan Anandan said, “GMB is our first mobile-based product initiative for SMBs and we have seen a huge uptake of it. In the last five months of the pilot phase, over a million SMBs have already signed on. We are engaging with 25,000 new SMBs every week.” He further mentioned, “Over six million new internet users are coming online every month. Indian users are increasingly looking for information about businesses online. There is a massive information gap for local businesses on the internet today. In the next three years, India will have over 500 million internet users, who will search for information, including local businesses. The search experience for local business in India is broken today and we want to help connect businesses and customers.” Now that is phenomenal indeed.
Also, If we look at the history, this is not first initiative, earlier an U.S. based firm had launched its ‘India Get Your Business Online’ programme, the motive was to provide website, internet domain and web hosting services to SMBs in India. It helped about half a million businesses to set up an online business under that initiative.
Indeed, Google My Business (GMB) App will play vital role to bridge the gap between offline and online business.