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how to increase traffic to the website ?

Website traffic indicates to volume of web users who visit a website. This a common way to measure an online business effectiveness at attracting an audience and is measured in visits. This is a measure to check the popularity of website. This is an essential parameter for any organization's success. Larger the number of returning visitors is equal to extending the number of opportunities your business has at generating qualified leads, building relationships and promoting your brand.
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website traffic

Firstly, my Heartiest congratulations on creating a new website and making your business visible on the World Wide Web. The next question that comes to mind is: how to increase traffic to the website? Let us try to find the answer to the same.

The next step is to use some simple tips and tricks to increase target audience aka ‘sincere readers’, in a simple language, we need to learn some modern techniques to increase the website traffic.

Let’s glance over numerous ways to increase the website traffic.

how to increase traffic to the website?

Use social media

There are several ways you can use social media to increase traffic to your website:

  1. Share links to your website on your social media profiles.
  2. Create and share engaging social media posts that include links to your website.
  3. Use hashtags relevant to your industry or niche to reach a wider audience on social media platforms.
  4. Collaborate with influencers or other businesses on social media to promote your website.
  5. Run social media ads targeting specific demographics and interests to reach a wider audience.
  6. Engage with your followers by responding to comments and messages, and by asking for their opinions and feedback. This will help to build a community around your brand and encourage more people to visit your website.
  7. Utilize social media scheduling tools to plan and schedule your social media posts in advance.
  8. Use social media analytics tools to track your social media performance and adjust your strategy as needed.

Top social media platforms to incress traffic for a website

The top social media platforms for increasing traffic to your website are:

  1. Facebook: With over 2.7 billion monthly active users, Facebook is a great platform for promoting your website and reaching a wide audience.

  2. Instagram: This visually-focused platform is popular with younger users and can be a great way to showcase your products or services.

  3. Twitter: With its fast-paced nature, Twitter is great for sharing updates, news, and engaging with your audience in real-time.

  4. LinkedIn: This professional networking platform is a great place to share content related to your industry and connect with other professionals.

  5. Pinterest: This platform is focused on visual content and is popular with users who are looking for inspiration and ideas.

  6. YouTube: With over 2 billion monthly users, YouTube is the world’s largest video-sharing platform. Creating and sharing videos on YouTube can help to drive traffic to your website.

Ultimately, the best social media platform for you will depend on your target audience and the type of content you are sharing. It’s a good idea to use a mix of platforms to reach the widest possible audience.

Optimize your website for search engines (SEO)

This includes adding relevant keywords to your website’s content, and making sure that it is easy to navigate.

On-Page SEO

SEO (Search Engine Optimization) works wonderfully in increasing the traffic of a website. On-page SEO doesn’t take much time and it helps in boosting the organic traffic for website. 

Search Engine Opt

What is SEO? Does SEO really work?

SEO is the method of fine-tuning your website to appear within seconds, with clean and clear content code which is
optimized for your users’ searches and this method helps your site stand at a better chance of ranking effectively on Google search engine result pages.

Yes, SEO does in fact work. 

Optimizing your content for search engines is a valuable and worthwhile practice.

Are you creating most of the images ALT text? Are you creating internal links to new content? What about Meta Descriptions? Well, if you are concerned about getting more and more traffic, then On-page SEO could do wonders here.

Make Use of Internal Linking

Internal linking could be the cornerstone for increasing websites traffic. The strength of link profile is not only decided by how many sites are linking back to you, it can also be affected by your internal linking strategies. When creating and publishing the content, always make sure to keep a keen eye on the opportunities for internal links. The internal linking system not only helps with the SEO but also results in more useful user experiences.

Create high-quality, engaging content

Here are a few tips for creating high-quality, engaging content:

  1. Know your audience: Make sure you understand who you are creating content for, and what they are interested in. This will help you create content that resonates with them.

  2. Choose a topic that is relevant and useful: Your content should be informative and provide value to your audience.

  3. Use visuals: People are more likely to engage with content that includes images, videos, or other types of media.

  4. Keep it concise: People have short attention spans, so make sure your content is easy to read and to the point.

  5. Use headings and subheadings: These help to break up your content and make it easier to scan.

  6. Use formatting: Bold, italicized, and underlined text can help to highlight important points and make your content more visually appealing.

  7. Edit and proofread: Make sure your content is free of errors and easy to understand.

  8. Engage with your audience: Encourage comments and interaction with your content to make it more engaging.

  9. Update and repurpose old content: If you have old content that is still relevant, consider updating it and sharing it again to get more mileage out of it.

You can also consider opting for Content Writing Service which can help you boost your website traffic. 

Approach Guest Blogging

Guest Blogging or guest posting is SEO method and  a content selling technique where somebody writes and publishes a blog on behalf of/ for third party journal or website to market their personal/corporate brand.

Guest blogging is implemented by number of companies and securing a guest post on a good, esteemed site can eventually increase website’s traffic. This will gradually help in building your brand with a fine rapport. Be Cautious though, the standards for guest blogging have changed radically and the cold calls could result in stiff penalties. Additionally, make sure that the content posted as a guest blog must be unique.

Guest blogging is the practice of writing content for another person’s website or blog. It can be a useful way to promote your own website or blog, as well as to build relationships with other bloggers and industry influencers. Here are a few tips for successful guest blogging:

  1. Choose relevant blogs: Look for blogs that are related to your industry or niche, and that have an audience that would be interested in your content.

  2. Offer value: Make sure the content you submit is high-quality, informative, and useful to the blog’s audience.

  3. Follow the guidelines: Each blog will have its own guidelines for submitting guest content. Make sure you read and follow these guidelines carefully.

  4. Promote your post: Once your guest post is live, promote it on your own social media channels and to your email subscribers to drive traffic to the post and to your own website.

  5. Engage with the blog’s audience: Comment on other posts on the blog and interact with the blog’s followers to build relationships and establish yourself as an industry expert.

Response to the comments

You are likely visiting at least a few sites that are relevant to your website niche, so why not join the conversation? 

Well, commenting on other blogs doesn’t provide an immediate boost to the traffic, but making a name for yourself by providing insightful, thought-provoking comments are a great way to get your name and brand out publicly. Doing so can subsequently result in driving more traffic to your website.

Use online advertising to reach more people

Advertising website is one of the trending and easiest way of attracting visitors, building brand and moving one step closer into digital world. Paid as well as free advertising options are available on the internet. However, it is highly recommend having a professional SEM account manager which can drastically pull down cost of advertising. Moreover, modifying paid strategies are easy. 

Do you want to increase traffic to your website or are you looking for rising of conversions too? 

Well, each paid channel has its pros and cons, so think carefully about particular goals and objectives before reaching to a credit card.

Online advertising can be a effective way to reach more people and promote your website. Here are a few ways you can use online advertising:

  1. Google Ads: Google Ads is a pay-per-click (PPC) advertising platform that allows you to create ads that appear in Google search results. You can target your ads to specific keywords and demographics to reach the right audience.

  2. Social media advertising: Many social media platforms, including Facebook, Instagram, and LinkedIn, offer advertising options that allow you to target specific demographics and interests.

  3. Display advertising: Display advertising involves placing banner ads on other websites that are related to your industry or niche. When someone clicks on the ad, they are directed to your website.

  4. Retargeting: Retargeting involves showing ads to people who have previously visited your website. This can be an effective way to bring people back to your site and convert them into customers.

  5. Influencer marketing: Partnering with influencers or industry leaders to promote your website can be a effective way to reach a wider audience.

It’s important to carefully plan your online advertising strategy and to set clear goals for what you want to achieve. It can also be helpful to use analytics tools to track the performance of your ads and to make adjustments as needed.

Use referral marketing

Referral marketing is a marketing strategy that involves encouraging current customers or clients to refer new customers to your business. It can be a effective way to increase traffic to your website and to acquire new customers. Here are a few ways you can use referral marketing:

  1. Offer incentives: Offer incentives to your current customers or clients for referring new customers to your business. These incentives could be discounts, free products or services, or other perks.

  2. Make it easy to refer: Make it easy for your customers to refer friends and family to your business by providing referral links or referral codes that they can share.

  3. Use referral software: There are many software programs that can help you manage and track referral marketing efforts. These tools can help you automate the referral process and make it easier to track the success of your referral marketing campaign.

  4. Foster customer loyalty: The more loyal your customers are, the more likely they are to refer friends and family to your business. Focus on providing excellent customer service and building strong relationships with your customers to encourage them to refer others to your business.

  5. Ask for referrals: Don’t be afraid to ask your customers for referrals. Many people are happy to refer friends and family to businesses they love, but they may not think to do so unless you ask.

Utilize email marketing to reach out

Email marketing is a effective way to reach out to your subscribers and promote your website. 

Yes, Email Marketing! It is a powerful tool and even a excellent email can blow result in a substantial uptick over seizing website’s traffic. Just be careful not to pester people with spam and relentless emails, especially to those who are already enjoying your products or services. 

Email marketing

A friendly email reminder about a new service or product can aid to boost website’s traffic.

Here are a few tips for using email marketing effectively:

  1. Build your email list: Start by building a list of email subscribers. You can do this by including an opt-in form on your website, offering a free resource in exchange for an email address, or by purchasing a list of leads.

  2. Segment your list: Divide your email list into smaller groups based on shared characteristics, such as location, interests, or purchase history. This will allow you to send targeted, relevant emails to different segments of your list.

  3. Create engaging subject lines: The subject line is the first thing your subscribers will see, so it’s important to make it catchy and compelling.

  4. Personalize your emails: Personalized emails have higher open and click-through rates, so try to include the subscriber’s name and other personalized details in your emails.

  5. A/B test your emails: Use A/B testing to compare the performance of different subject lines, email content, and other variables to see what works best.

  6. Use analytics to track your performance: Use email marketing analytics to track the open and click-through rates of your emails, as well as the conversion rates of your email campaigns.

  7. Follow spam laws: Make sure you follow spam laws and best practices when sending emails. This includes including an opt-out option and only sending emails to people who have explicitly signed up to receive them.

Participating in online communities

Participating in online communities related to your industry or niche can be a effective way to promote your website and drive traffic to it. Here are a few tips for participating in online communities:

  1. Find relevant communities: Look for online communities related to your industry or niche, such as forums, Facebook groups, or LinkedIn groups.

  2. Engage with the community: Don’t just promote your website; contribute to the community by answering questions, providing valuable insights, and engaging in discussions.

  3. Add value: Make sure the content you share or the comments you make add value to the community. Don’t spam the group or self-promote excessively.

  4. Be helpful: Offer to help others in the community with their problems or questions. This will help to establish you as a helpful and knowledgeable member of the community.

  5. Share your expertise: Share your knowledge and expertise with the community. This can help to establish you as an industry expert and drive traffic to your website.

  6. Follow the rules: Make sure you read and follow the rules of the community. This will help to ensure that you are welcome in the group and that your contributions are well-received.

Use targeted landing pages

Targeted landing pages are specific pages on your website that are designed to convert visitors into customers. Here are a few tips for creating effective targeted landing pages:

  1. Know your audience: Make sure you understand who your target audience is and what they are looking for. This will help you create a landing page that speaks to their needs and interests.

  2. Make it clear what you want the visitor to do: The main goal of a landing page is to convert visitors into customers, so make it clear what you want them to do, whether it’s filling out a form, making a purchase, or signing up for a newsletter.

  3. Keep it simple: Landing pages should be focused and free of distractions. Remove navigation links and other distractions to keep the visitor focused on your call to action.

  4. Use persuasive language: Use persuasive language and benefits-driven headlines to convince visitors to take action.

  5. Use images and media: Use relevant images and media to enhance your message and make your landing page more visually appealing.

  6. Test and optimize: Use A/B testing to compare the performance of different landing pages and make changes to improve their effectiveness.

  7. Use analytics to track performance: Use analytics tools to track the performance of your landing pages and make data-driven decisions to improve their effectiveness.

Use tools to analyze your website's traffic

There are many tools available to help you analyze your website’s traffic and optimize it for conversions. Some popular tools include:

  1. Google Analytics: This is a free tool from Google that provides detailed insights into your website’s traffic, including where it’s coming from, what pages are popular, and what actions visitors are taking on your site.

  2. Crazy Egg: This tool provides heat map and scroll map reports that show you where visitors are clicking and scrolling on your site, helping you to identify areas for improvement.

  3. Hotjar: This tool provides heatmaps, recordings of visitor behavior, and other insights that can help you understand how visitors are interacting with your site.

  4. Optimizely: This is a website optimization platform that allows you to create and test different versions of your site (For WordPress use WP-toolkit WordPress Staging) to see which performs better.

  5. UserTesting: This tool allows you to get feedback from real users on your website, helping you to identify areas for improvement.

By using these tools to analyze your website’s traffic, you can gain valuable insights into how visitors are interacting with your site and make data-driven decisions to improve its performance.

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Picture of Shashi kant Pandidhar
Shashi kant Pandidhar
I’ve been helping businesses to be online for over 15 years. Today my team and I, focus on helping real businesses to overcome real-life challenges and analyse data in a way that can help businesses grow in the right direction of this digital age.
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