Google and SSL ranking: Does SSL In SEO Really Matter?
Security is the top priority in the current scenario. Even Google has same concerns and in fact, Google is taking reliable steps in regards to the security issue.
Fostering wider use of encryption on the web, Google is tweaking its search engine to favour sites that use HTTPS to protect end-users privacy and security.
Google recently stated that it is going to start ranking sites with SSL Certificates higher. Google is making this move because it believes in making the internet a more secure place and SSL is one a tool to keep web security at the top of the list.
They say, “A more secure web starts with more secure website connections”.
Google explains that it’s “Working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure as well as safe.”
Google’s new initiative of SSL Certificates is a perfect way to boost people to follow HTTPS.
To apply this technique, the Google team has been running search ranking experiments for a few months that take into account whether sites use the secure, encrypted connection or not.
They have seen positive results with their experiments which had led them to announce that they are going to start considering HTTPS into their search ranking algorithm.
They have seen positive results with their experiments which had led them to announce that they are going to start considering HTTPS into their search ranking algorithm.
They are starting this action slowly so that website owners aren’t immediately punished for not having SSL on their sites, but they have stated that they will likely decide to increase the amount that having SSL is factored into search ranking.
The move is specially designed to motivate sites to use HTTPS protection across a wider area of pages rather than only on login pages. Sites that continue to deliver pages over unprotected HTTP could visualise their search ranking had taken over by an opponent that offers HTTPS.
In the current scenario, Google was among the first sites to offer end-to-end HTTPS protection by default across virtually all of its properties.it has also offered a number of tools to help sites detect and recover from security rift.
In the current scenario, Google was among the first sites to offer end-to-end HTTPS protection by default across virtually all of its properties.it has also offered a number of tools to help sites detect and recover from security rift.
As Google has announced this change in Google algorithm recently, the details are very few. However they have said they will publish best practices on secure connections in coming weeks and for now, they have offered preliminary tips on getting started.
- Decide the kind of certificate you need: single, multi-domain, or wild card certificate.
- Use 2048-bit key certificates
- Try relative URL’s for resources that reside on the same secure domain
- You can also use protocol relative URL’s for all other domains
- Don’t block your HTTPS site from crawling using robots.txt
- Also, allow indexing of your pages by search engines where possible. Avoid the no index robots Meta tag.
What is SSL Certificates?
Well, for the new learners, SSL (Secure Socket Layer) is a protocol developed by Netscape, in 1996.
which quickly became the method of choice for securing data transmissions across the Internet. SSL is an integral part of most web browsers and web servers and makes use of public and private key encryption system.
In order to make an SSL connection, the SSL protocol requires that a server should have a Digital Certificate installed.
you can consider digital certificate is an electronic file that uniquely identifies individuals and servers.
which actually serves as kind of digital passport or credential which authenticate the server prior to the SSL session being instituted.
buy SSL certificates online and boost your websites rank high on Google. If you are concerned about your site’s performance and security level, have a look at our digital certificate services and do read about how to install an SSL Certificate from NetSpace (India) under different hosting type.
Shashi kant Pandidhar
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