Understanding Google Algorithm and its update

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Understanding Google Algorithm and its update
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Understanding Google Algorithm and its update

Neha Somani

Where is statue of liberty or where may I find delicious biryani in the town? What is the departure time of Shatabdi express or which train does leave at after 12 noon for New Delhi? Which fashion store offers best deal or what is the price of particular brand? These are some of questions that people required to be get answered and you might have seen people being searching such queries. In modern era whenever you require to find something, you turn to search engines on net and when you think about search engines, Google comes into your imagination very first. Have you ever come across the scenario when you enter such keyword and Google put exact page in front of your eyes? How it get worked out? Let me disclose the secret! There is a service called Algorithm what let happens all this!

What is Google Algorithm?

Algorithm is the computer process and formula that takes your queries and turns them into answers or results. In contemporary time Google’s algorithms rely on more than 200 unique signals that make it possible to guess what you might be looking for? These signals include things like the terms on websites, the freshness of content, your region and PageRank. Google algorithms are designed to emphasize the quality websites while pushing down the low quality sites in search results of any queries. Google’s efforts are admirable, especially since Google is the most used search engine among world-wide users.

The interesting thing is; Google’s search algorithms get changed very often, now it is with 15 confirmed updates and almost 500-600 unconfirmed minor adjustments in 2014 alone. Isn’t it interesting? If we talk about changes, there is only the major changes with cute animal nicknames like Penguin, Panda, and Pigeon! I am sure you might not have heard the same and perhaps didn’t realize that these animals would affect your website traffic. The three Google search algorithms (a bear and two birds: Panda, Penguin, and Pigeon) having the biggest impact in the past three years! Now it’s time to move on next update! The countdown is already on to get change in the Google Algorithm that will reward mobile-friendly sites with a higher search ranking and pushing those websites down in search results that are not mobile-friendly! It’s time to get worried whether your website is on higher search listing or not?

The New Update in Google Algorithm – Being Mobile Friendly!

This time Google is focusing on mobile search results and ambitious to provide best results on mobile devices. According to Google’s statement of February 26; it is expanding Google Algorithm use of mobile friendliness as a ranking signal. The beauty of the change is, it will affect mobile searches in all languages worldwide and will have important in their search results. The result of this change would the easier way to find accurate and relevant results that they are optimized for mobile devices. The countdown is on! Update coming up on April 21st, 2015.

Is your Website ready to confirm its place in higher search ranking list?

Definitely, it is time to think and get concerned to confirm the place of your site in higher search ranking list! Your site may be dropped from the search ranking if it is not optimized or mobile-friendly.

Here is the way to make sure whether your site is mobile friendly and would Google consider your website in their high ranking search listing or not? You can use this mobile-friendly testing tool (URL mentioned below) to confirm the same, this tool will inform you whether any changes required or not? Know the result and turn your website mobile-friendly if not already! Follow the steps to check your website’s compatibility and its mobile-friendliness. Here are the screen shots for your Perusal.

Steps to check:



  • Enter your webpage URL as mentioned in following figure
  • Click on button named ‘Analyze’ and wait for the results


  •  See the result!


You do not require to worry if you get message as shown in above figure. If not, then indeed find ways to optimize your website and turn it mobile friendly! So join the world to welcome change in Google Algorithm. Tick… Tick… Tick…Google

Take care…

About Neha Somani